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1 cooperative selling association
Экономика: сбытовая организацияУниверсальный англо-русский словарь > cooperative selling association
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2 cooperative selling association
English-russian dctionary of contemporary Economics > cooperative selling association
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3 association
nобъединение, ассоциация
- American Arbitration Association
- arbitration association
- bankers' association
- banking association
- bar association
- barrier association
- benefit association
- building and loan association
- business association
- central association
- clearing house association
- cooperative association
- cooperative buying association
- cooperative marketing association
- cooperative purchasing association
- cooperative selling association
- economic association
- employees' association
- employers' association
- free association
- free trade association
- industrial association
- joint association
- marketing association
- miners' association
- monopoly association
- mutual guarantee association
- nonprofit association
- open price association
- partnership association
- producers association
- production association
- professional association
- purchasing association
- savings and loan association
- Securities Association
- standards association
- trade association
- vocational association
- voluntary association
- association of banks
- Association of British Factors
- association of cartels
- association of employers
- association of enterprises
- association of entrepreneurs
- association of exchange dealers
- Association of Futures Brokers and Dealers
- association of industrialists
- association of international bond dealers
- in association
- form an association
- join an association
- withdraw from an associationEnglish-russian dctionary of contemporary Economics > association
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4 cooperative
1. adjectivekooperativ; (helpful) hilfsbereit2. nounGenossenschaft, die; Kooperative, die (bes. in der ehemaligen DDR); (shop) Genossenschaftsladen, derworkers' cooperative — Produktivgenossenschaft, die
* * *co·opera·tive[kəʊˈɒpərətɪv, AM koʊˈɑ:pɚət̬ɪv]I. n Genossenschaft f, Kooperative ffarming \cooperative landwirtschaftliche Genossenschaftmember of a \cooperative Genosse, Genossin m, fII. adj\cooperative business Unternehmen nt auf genossenschaftlicher Basis\cooperative farm landwirtschaftliche Genossenschaft\cooperative society Konsumgenossenschaft f\cooperative store Konsum[laden] m2. (willing) kooperativto be very \cooperative sehr kooperativ [o entgegenkommend] sein* * *[k\@U'ɒpərətIv]1. adjif any member does not have a cooperative attitude — wenn ein Mitglied nicht bereit ist mitzumachen
2) firm auf Genossenschaftsbasiscooperative farm — Bauernhof m auf Genossenschaftsbasis
2. nGenossenschaft f, Kooperative f; (also cooperative farm) Bauernhof m auf Genossenschaftsbasis* * *A adj (adv cooperatively)1. kooperierend, zusammenarbeitend2. mitarbeitend, -wirkend3. kooperativ, zur Mitarbeit bereit, hilfsbereit4. WIRTSCHa) Gemeinschafts…b) genossenschaftlich, Genossenschafts…:cooperative advertising Gemeinschaftswerbung f;cooperative bank Genossenschaftsbank f;cooperative society → B 1;cooperative store → B 2B s1. Co-op m:a) Genossenschaft fb) Konsumverein m2. Co-op m, Konsumladen mco-op, coop [ˈkəʊɒp; US ˈkəʊˌɑp; kəʊˈɑp] s abk cooperative (cooperative society) umg Co-op m (Genossenschaft und Laden)* * *1. adjectivekooperativ; (helpful) hilfsbereit2. nounGenossenschaft, die; Kooperative, die (bes. in der ehemaligen DDR); (shop) Genossenschaftsladen, derworkers' cooperative — Produktivgenossenschaft, die
* * *adj.entgegenkommend adj.kooperativ adj.zusammen arbeitend adj.zusammen wirkend adj.zusammenarbeitend (alt.Rechtschreibung) adj.zusammenwirkend (alt.Rechtschreibung) adj. -
5 сбытовая организация
1) Economy: cooperative selling association, marketing association, marketing organization, sales company2) Business: sales agency3) SAP. sales organization4) EBRD: marketing board5) SAP.tech. SOrgУниверсальный русско-английский словарь > сбытовая организация
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6 Verkaufsgebühr
Verkaufsgebühr
sales charge;
• Verkaufsgegenstand item, article of sale;
• Verkaufsgegenstände saleswork;
• Verkaufsgegenstand beschädigen to injure an article of merchandise;
• Verkaufsgehilfe shopmate;
• Verkaufsgelände sales location;
• Verkaufsgelegenheit sales opportunity;
• günstige Verkaufsgelegenheit vorübergehen lassen to lose a market;
• Verkaufsgemeinschaft sales combine (group), merketing association;
• Verkaufsgenehmigung sales permit, licence to sell;
• Verkaufsgenie star (top) salesman;
• Verkaufsgenossenschaft cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative;
• Verkaufsgerüchte rumo(u)rs of a bid;
• Verkaufsgeschäfte vermitteln to negotiate contracts of sale;
• Verkaufsgesellschaft sales association (company), agency company, distributing agency;
• Verkaufsgesellschaft von Firmenmänteln shell company;
• Verkaufsgesichtspunkt sales approach (angle);
• Verkaufsgesichtspunkte selling points;
• Verkaufsgespräch sales (dealer’s) talk, selling conversation, sales interview;
• Verkaufsgewandtheit [personal] salesmanship;
• Verkaufsgewicht selling weight;
• Verkaufsgewinn sales profit;
• Verkaufsgewohnheit selling habit;
• Verkaufsgrenze sales limit;
• Verkaufsgrundlage sales base;
• Verkaufsgruppe sales team;
• Verkaufshandbuch sales manual;
• Verkaufsherrichtung adapting for sale;
• Verkaufshilfe (Werbung) selling (display, dealer) aid, sales tool, promotion matter, visual;
• audiovisuelle Verkaufshilfen audiovisual aids;
• Verkaufshinweis sales notice;
• Verkaufsidee sales idea;
• Verkaufsimpuls sales incentive (stimulant);
• Verkaufsindex retail-price index;
• Verkaufsingenieur sales[man] engineer, technical sales representative;
• Verkaufsinserat advertisement of a sale;
• Verkaufsinstrument sales instrument;
• Verkaufsinteresse selling interest, inclination to sell;
• Verkaufsinterview sales interview;
• Verkaufsjahr sales year;
• Verkaufsjournal sales register;
• Verkaufskalkulation sales estimate;
• Verkaufskampagne sales campaign;
• neue Verkaufskanäle new remarketing channels;
• Verkaufskanone top (star) salesman;
• Verkaufskartell sales syndicate, price ring;
• Verkaufskatalog sale catalog(ue), shopping guide;
• derzeit gültiger Verkaufskatalog current catalog(ue);
• Verkaufsklima sales climate, market atmosphere;
• Verkaufskommission selling brokerage, commission on sales effected;
• Verkaufskommissionär selling agent, factor;
• Verkaufskonsortium (Emission) selling group, underwriting (selling) syndicate;
• Verkaufskontingent sales contingent (quota);
• regionales Verkaufskontingent territory quota;
• Verkaufskontingentierung rationing of sales;
• Verkaufskonto trading account, account sales;
• Verkaufskontor selling agency;
• Verkaufskontrolle sales progress control, orderly marketing (US);
• Verkaufskonzeption marketing conception;
• Verkaufskonzession für etw. haben to be licensed to sell s. th.;
• Verkaufskosten selling costs, sales (selling) expense, cost of sales, (Versicherungsgesellschaft) acquisition cost (expense);
• unmittelbare Verkaufskosten direct selling costs;
• Verkaufs-, Verwaltungs- und allgemeine Kosten (Bilanz) administrative and general selling expenses (US);
• Verkaufskraft shop assistant;
• Verkaufskräfte shop staff, salespeople (US);
• Verkaufskunst selling technique, salesmanship;
• Verkaufskurs asked price, (Devisen) selling rate;
• Verkaufskurs ohne Deckungserhöhung (Börse) exhaust price (US);
• Verkaufskurve sales curve (chart), distribution curve;
• Verkaufsladen shop (Br.), store (US);
• betriebseigener (werkseigener) Verkaufsladen own (industrial) retail store (shop);
• an eine Firma gebundener Verkaufsladen tie-up shop;
• Verkaufslager stock, depot (Br.);
• Verkaufsland country of origin;
• Verkaufslawine avalanche of selling;
• Verkaufslehrgang sales training course;
• Verkaufsleistung sales (market) performance, sales vigo(u)r;
• Verkaufsleiter sales executive (supervisor, manager, promoter), director of sales, (Markenartikel) brand manager;
• einfallsreicher Verkaufsleiter aggressive sales manager;
• Verkaufsleitung sales management;
• Verkaufslenkung sales control, control of the market;
• Verkaufslimit selling limit;
• Verkaufsliste sales list;
• Verkaufsliteratur sales literature;
• Verkaufslizenz licence to sell, selling licence;
• Verkaufslokal salesroom;
• Verkaufslücke sales lag;
• Verkaufsmakler selling broker;
• Verkaufsmannschaft sales force (US);
• Verkaufsmarge profit margin;
• Verkaufsmarkt market, outlet;
• Verkaufsmesse fair. -
7 Absatzgefüge
Absatzgefüge
marketing structure;
• Absatzgelegenheit sales opportunity;
• Absatzgemeinschaft sales combine (syndicate);
• Absatzgenossenschaft marketing cooperative, cooperative marketing association, (landwirtschaftliche) producer (agricultural) cooperative, farm[er’s] cooperative (US), producer society (Br.);
• Absatzgenossenschaft auf Provisionsbasis terminal cooperative commission agency (US);
• Absatzgepflogenheiten marketing practices;
• Absatzgesellschaft trading company;
• Absatzgliederung sales classification;
• Absatzgremium selling group, sales (marketing) conference;
• Absatzgrenze sales limit;
• Absatzhöhe volume of trade;
• Absatzhonorar (Autor) royalty;
• Absatzindex sales index;
• Absatzkalender selling calendar;
• Absatzkalkulation sales estimate;
• sich in eine gewaltige Absatzkampagne stürzen to launch into a massive sales drive;
• Absatzkanäle marketing channels;
• Absatzkartell distribution (sales, marketing) cartel;
• Absatzkenntnis marketing knowledge;
• umfassende Absatzkenntnisse competence in marketing;
• Absatzkennzahlen distribution indices, (Statistik) standard figures of distribution;
• Absatzklima state of the market;
• Absatzkonjunktur seller’s market;
• Absatzkontingent market (marketing, sales) quota;
• Absatzkontingentierung allocation of sale;
• Absatzkontrolle marketing (sales) control, orderly marketing (US);
• Absatzkontrollstelle marketing board;
• Absatzkonzentration market concentration;
• Absatzkonzeption marketing conception;
• Absatzkosten distribution expenses (costs), marketing (sales) costs, cost of marketing (sales), expenses of marketing;
• Absatzkrise sales crisis, slump in sales;
• Absatzkunde marketing knowledge;
• Absatzkurve distribution (sales) curve;
• Absatzlage sales (market) situation, sales position;
• schlechte Absatzlage poor market situation;
• Absatzleistung market performance;
• Absatzlenkung sales control, control of the market, controlled distribution;
• Absatzmangel selling pressure. -
8 Gemeinschaftsabkommen
Gemeinschaftsabkommen
joint-venture agreement;
• Gemeinschaftsanschluss (telecom.) party lines;
• Gemeinschaftsarbeit combined (coop) work, teamwork, (Autoren) joint authorship;
• Gemeinschaftsausgaben (EU) Community expenses;
• Gemeinschaftsausstellung joint presentation;
• Gemeinschaftsbesitz joint ownership;
• Gemeinschaftsbestimmungen (EU) Community rules (provisions);
• Gemeinschaftsbeteiligung joint venture;
• Gemeinschaftsbetrieb joint operation (working), common enterprise;
• Gemeinschaftsbeziehungen (EU) Community relations;
• Gemeinschaftsbilanz consolidated balance sheet;
• Gemeinschaftsbürger Community citizen;
• Gemeinschaftscharta der sozialen Grundrechte der Arbeitnehmer Community Charter of Fundamental Social Rights of Workers;
• Gemeinschaftsdepot joint deposit, alternative safe-custody (Br.) (custodianship, US) account;
• Gemeinschaftsdurchschnitt (EU) Community average;
• Gemeinschaftsebene (EU) Community level;
• auf Gemeinschaftsebene beschließen (EU) to take decision within the Community framework;
• Gemeinschaftseigentum community of goods, collective ownership, ownership in common, community estate, society goods, (Grundstück) tenancy in common;
• Gemeinschaftseinkauf group (combine) buying, cooperative purchasing, collective shopping;
• Gemeinschaftseinkauf unabhängiger Einzelhändler voluntary chain;
• Gemeinschaftseinkäufer group buyer;
• Gemeinschaftseinrichtungen (EU) Community institutions;
• Gemeinschaftserfindung joint invention;
• Gemeinschaftserzeuger EU producer;
• Gemeinschaftsetat (EU) Community budget;
• Gemeinschaftsfelder open fields;
• Gemeinschaftsfinanzierung group financing;
• Gemeinschaftsfonds joint stock, pool, mutual trust (US), (EU) Community fund;
• Gemeinschaftsforschung joint research, (EU) Community research;
• Gemeinschaftsfoto (Journalismus) pool photo;
• Gemeinschaftsgründung joint establishment;
• Gemeinschaftsgüter collective goods;
• Gemeinschaftshaushalt (EU) Community (EU) budget;
• Gemeinschaftshilfe (EU) Community aid;
• Gemeinschaftsinitiative [für den ländlichen Raum] (EU) Community initiative [for the countryside];
• Gemeinschaftskapital pooled fund;
• Gemeinschaftskasse common fund;
• Gemeinschaftskauf combine (group) buying, cooperative purchasing;
• Gemeinschaftskontenrahmen uniform system of accounts;
• Gemeinschaftskontingent (EU) Community quota;
• Gemeinschaftskonto joint (community) account;
• eheliches Gemeinschaftskonto husband-and-wife joint account;
• Gemeinschaftskonto mit Verfügungsrecht der Überlebenden survivorship account;
• Gemeinschaftskontrolle (EU) Community control;
• Gemeinschaftskredit joint and several credit;
• Gemeinschaftsmaßnahmen (EU) Community action;
• Gemeinschaftsorgan (EU) Community organ (institution);
• Gemeinschaftspatent joint patent;
• Gemeinschaftspolice joint policy, (Betrieb) group policy;
• Gemeinschaftspolitik (EU) Community (common) policy;
• Gemeinschaftspräferenzen (EU) Community preferences;
• Gemeinschaftspreise (EU) Community prices;
• Gemeinschaftsproduktion coproduction;
• Gemeinschaftsprogramm (EU) Community program(me);
• Gemeinschaftsprojekt community project;
• Gemeinschaftsrecht (EU) Community law (legislation);
• dem Gemeinschaftsrecht Geltung verschaffen (EU) to ensure enforcement of Community law;
• Gemeinschaftsrechtstexte (EU) Community legal texts;
• Gemeinschaftsrente (EU) Community pension;
• Gemeinschaftsschuld (Ehepaar) community debt;
• Gemeinschaftssekretariat typing (secretarial, typists’) pool;
• Gemeinschaftssteuer (EU) Community tax;
• Gemeinschaftsstreitigkeit dispute with the Community;
• Gemeinschaftssystem für das Umweltmanagement und die Umweltbetriebsprüfung Environmental management and audit scheme (EMAS);
• Gemeinschaftsunternehmen joint undertaking (enterprise, venture), cooperative [business] venture;
• Gemeinschaftsunternehmungen community works;
• Gemeinschaftsverfahren (EU) Community procedure;
• Gemeinschaftsverkauf cooperative selling (sales), consolidation sale;
• Gemeinschaftsvermögen collective property, social wealth;
• Gemeinschaftsverordnung (EU) Community Regulation;
• Gemeinschaftsversicherung group (collective) insurance, (Kraftfahrzeuge) fleet insurance;
• Gemeinschaftsvertrag joint compact (contract);
• Gemeinschaftsvertrieb cooperative marketing;
• Gemeinschaftsvorhaben community project, (Europäische Kernenergie Agentur) joint services;
• Gemeinschaftsvorschriften (EU) Community legislation;
• Gemeinschaftswährungen (EU) Community currencies;
• Gemeinschaftswerbesendungen cooperative programme (Br.);
• Gemeinschaftswerbung association (group, joint, cooperative, Br., coop) advertising;
• Gemeinschafts werbung in Funk und Fernsehen participating program(me);
• Gemeinschaftswerbung von Händlern und Herstellern vertical cooperative advertement;
• Gemeinschaftszentrum community center (US) (centre, Br.);
• Gemeinschaftszollkontingente (EU) Community tariff quotas. -
9 Vertriebsbüro
Vertriebsbüro n LOGIS distribution office, DO, dock operations, DO* * ** * *Vertriebsbüro
selling agency;
• sich immer mehr dem Vertriebsdenken zuwenden to grow in marketing mindedness;
• Vertriebsdirektor marketing director, merchandising manager;
• Vertriebseinrichtungen distribution equipment (facilities), marketing (sales) facilities, sales devices;
• Vertriebserfahrung[en] marketing know-how (experience);
• Vertriebsergebnis sales result;
• Vertriebsfachleute marketing people, distributive salesman;
• Vertriebsfachmann marketing specialist (man, economist, expert), distributive salesman;
• Vertriebsfeinheiten marketing touches;
• Vertriebsfirma distributing company;
• Vertriebsförderung sales promotion;
• Vertriebsfunktionen marketing functions;
• Vertriebsgebiet sales (trading) territory, distribution outlet;
• großräumiges Vertriebsgebiet large-scale distribution operation;
• Vertriebsgebiet erschließen to make up a market;
• Vertriebsgemeinkosten selling expenses;
• verrechnete Vertriebsgemeinkosten allocated sales overhead expenses;
• Vertriebsgemeinschaft sales combine (syndicate, group);
• Vertriebsgenossenschaft cooperative marketing association;
• Vertriebsgesellschaft trading (agency, marketing) company, sales organization (company, association), distributive enterprise, distributing agency, marketing subsidiary (corporation, US);
• Vertriebsgesetzgebung marketing legislation;
• Vertriebsgewinn sales profit;
• unabhängiger Vertriebshändler independent distributor;
• Vertriebsidee sales idea;
• Vertriebsingenieur salesman engineer, engineer salesman;
• Vertriebskalkulation sales estimate;
• Vertriebskanäle trade channels, channels and outlets;
• elektronische Vertriebskanäle electronic distribution channels;
• neue Vertriebskanäle aufbauen to develop new distribution channels;
• Vertriebskartell marketing cartel;
• Vertriebskaufmann sales promoter;
• Vertriebskenntnisse market skill;
• Vertriebskennzahlen distribution indices;
• Vertriebskontrolle sales progress (marketing) control, orderly marketing (US);
• Vertriebskosten cost (expense) of marketing, marketing (distribution, sales, selling) costs (expense), cost of sales, costs of distribution;
• Vertriebskostenanalyse distribution-cost analysis;
• Vertriebskunde marketing;
• Vertriebslager sales stock;
• Vertriebslagerbestände products for sale;
• Vertriebsleiter sales (distribution) manager, marketing director (manager), market functionary, (für Markenartikel) brand manager, (Verlagshaus) circulation manager;
• Vertriebsleitung marketing management;
• Vertriebslenkung controlled distribution;
• Vertriebsmaßnahmen marketing transactions;
• Vertriebsmathematik mathematics of distribution;
• Vertriebsmethoden distribution (sales, marketing, selling) methods;
• Vertriebsmitarbeiter sales force;
• Vertriebsmöglichkeiten distribution opportunities;
• Vertriebsmonopol sales monopoly;
• Vertriebsnetz distribution (sales) network;
• Vertriebsniederlassung sales (distributive) agency, branch sales office;
• Vertriebsorganisation sales (merchandising) organization, distributor;
• Vertriebs- und Kundendienstorganisation sales and service organization;
• Vertriebsorientierung marketing orientation;
• Vertriebspersonal marketing personnel;
• Vertriebsplan distribution (sales) plan;
• Vertriebsplanung marketing mix (US). -
10 Verkaufsgenossenschaft
Verkaufsgenossenschaft
cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative -
11 Genossenschaftsanteil
Genossenschaftsanteil
share;
• Genossenschaftsbank cooperative bank (banking society), bank for cooperatives (US), mutual savings bank (US);
• landwirtschaftliche Genossenschaftsbank farm-loan bank (US);
• Genossenschaftsbewegung cooperation (cooperative) movement;
• Genossenschaftseinzelhändler cooperative retailer;
• Genossenschaftsgesetz Industrial and Provident Societies Act (Br.), Cooperative Law (US);
• Genossenschaftskapital cooperative stock;
• Genossenschaftsladen cooperative store;
• Genossenschaftsmitglied cooperative member, cooperationist;
• Genossenschaftsregister register general, register of cooperative societies (Br.) (of cooperatives, US);
• Genossenschaftsunternehmen cooperative enterprise;
• Genossenschaftsverband Cooperative Union (Br.);
• internationaler Genossenschaftsverbund International Cooperative Alliance;
• Genossenschaftsvereinbarung (Seeversicherung) consortship;
• Genossenschaftsverkauf cooperative sales (selling);
• Genossenschaftsvertrag deed of association;
• Genossenschaftsvertrieb cooperative marketing;
• Genossenschaftswesen cooperative system, (Banken) cooperative banking, (Verbraucher) consumer cooperative. -
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 consorzio
m (pl -zi) di imprese consortium* * *consorzio s.m. consortium*; ( monopolistico) cartel, trust; ( d'imprese) pool, syndicate: consorzio di bonifica, land-reclamation syndicate; consorzio del porto, port authority; consorzio agrario, farmers' cooperative; consorzio tra enti locali, association of local authorities // (banca): consorzio bancario, banking trust; consorzio di collocamento, selling (o underwriting) syndicate; consorzio di collocamento, ( di titoli di nuova emissione) underwriter // (econ.): consorzio dei produttori, producers' association; consorzio industriale, syndicate; consorzio per investimenti, investment trust; consorzio di risparmiatori, thrift society // consorzio umano, human society.* * *1) econ. syndicate, consortium*2) (gruppo) group, crowd•consorzio umano — lett. human society
* * *consorziopl. -zi /kon'sɔrtsjo, tsi/sostantivo m.1 econ. syndicate, consortium*2 (gruppo) group, crowd -
14 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
15 Absatzposition
Absatzposition
market position;
• Absatzpotenzial sales potential;
• Absatzpreis selling (sales) price;
• Absatzproblem marketing problem;
• Absatzprodukt marketing product;
• Absatzprognose sales forecast;
• Absatzprogramm marketing program(me);
• Absatz- und Vertriebsprogramme marketing plan;
• Absatzprovision seller’s commission;
• Absatzprozess marketing process;
• Absatzquote sales (marketing) quota, sales proportion;
• Absatzregulierung market control;
• Absatzrichtung destination of goods sold;
• Absatzrisiko merchandising risk;
• Absatzrückgang letdown (decline, falling) in sales, sales decline (reduction);
• Absatzrückgang aufweisen to be on a downswing;
• Absatzschrumpfung decrease (decline) in sales, sales decline, dwindling sales;
• Absatzschwierigkeiten marketing (sales) difficulties;
• Absatzspezialist marketing specialist;
• mengenmäßiger Absatzspielraum potential market;
• Absatzstab sales force (people, personnel);
• Absatzstatistik marketing statistics, sales chart (statistics);
• Absatzsteigerung increase in sales, increased sales, sales increase;
• planmäßige Absatzsteigerung sales drive;
• Absatzsteuerung marketing control;
• Absatzstockung stagnation in trade, stagnant market, slowing down of sales;
• Absatzstrategie marketing strategy;
• Absatzstruktur marketing structure;
• Absatzstudie marketing investigation, market (marketing [research]) study;
• spätere Absatzstufe later stage in the commercial chain;
• Absatzsyndikat sellers’ cartel;
• Absatzsystem selling plan, marketing (distribution) system;
• Absatztagung sales convention;
• Absatztätigkeit marketing activity (functions);
• Absatztätigkeit fördern to bolster up marketing;
• Absatztechnik marketing technique;
• Absatztendenz sales trend, trend of the market;
• Absatzterminologie marketing terminology;
• Absatzübereinkommen marketing agreement;
• Absatzüberschuss marketing surplus;
• Absatzumfang sales volume, volume of trade;
• Absatzunternehmen sales agency, marketing institution;
• Absatzunterstützung marketing backing;
• Absatzvereinbarung marketing agreement, selling arrangement;
• Absatzvereinigung marketing cooperative (association);
• Absatzverfahren marketing procedure, distribution method;
• Absatzverhältnisse market[ing] conditions, market situation;
• erschwerte Absatzverhältnisse onerous selling conditions (process);
• Absatzverlagerung transfer of sales;
• Absatzverordnung (Agrarprodukte) marketing order;
• Absatzvertrag marketing contract;
• Absatzvertretung marketing (sales [promotion]) agency, distribution;
• Absatzvolumen sales volume, total sales;
• Absatzvorausschätzung sales forecast[ing];
• Absatzvorbereitung durch Vertriebsplanung merchandising (US);
• Absatzvorschau sales forecasting;
• Absatzvorschlag marketing proposal;
• Absatzweg trade (marketing) channels, channels of distribution (trade);
• ausschließlicher Absatzweg exclusive distribution;
• zweistufiger Absatzweg two-tier distribution channel. -
16 marketing
noun(Econ.) Marketing, das; attrib. Marketing-* * *noun ((the study of) the processes by which anything may be sold: He is in charge of marketing; ( also adjective) marketing methods.) das Marketing; Marketing-...* * *mar·ket·ing[ˈmɑ:kɪtɪŋ, AM ˈmɑ:rkɪt̬-]n no plto go \marketing einkaufen [gehen]* * *['mAːkItɪŋ]nMarketing nt* * *marketing [ˈmɑː(r)kıtıŋ]A s1. WIRTSCH Marketing n, Absatzpolitik f, -förderung f, Vertrieb m2. Marktversorgung f3. Marktbesuch m:do one’s marketing bes US seine Einkäufe machen4. Marktware fB adj Absatz…, Markt…:marketing area Absatzgebiet n;marketing association Marketingverband m, absatzwirtschaftlicher Verband;marketing company Vertriebsgesellschaft f;marketing cooperative Absatzgenossenschaft f;marketing director Marketingdirektor m;marketing strategy Marktstrategie f* * *noun(Econ.) Marketing, das; attrib. Marketing-* * *n.Absatz -¨e m.Absatzwesen n.Marketing n.Vermarktung f.Vertrieb -e m.
См. также в других словарях:
Cooperative — This article is about the business organization. For other uses, see Coop (disambiguation). A cooperative (also co operative or co op) is a business organization owned and operated by a group of individuals for their mutual benefit.[1] A… … Wikipedia
History of the cooperative movement — The history of the cooperative movement concerns the origins and history of cooperatives. Although cooperative arrangements, such as mutual insurance, and principles of cooperation existed long before, the cooperative movement began with the… … Wikipedia
Consumer cooperative — Consumer cooperatives are enterprises owned by consumers and managed democratically which aim at fulfilling the needs and aspirations of their members.[1] They operate within the market system, independently of the state, as a form of mutual aid … Wikipedia
Consumers' cooperative — A consumers cooperative is a cooperative business owned by its customers for their mutual benefit. It is a form of free enterprise that is oriented toward service rather than pecuniary profit. The customers or consumers of the goods and/or… … Wikipedia
Housing cooperative — Not to be confused with building cooperative. 999 N. Lake Shore Drive, a coop owned residential building in Chicago, Illinois, United States … Wikipedia
Winemaking cooperative — Wine grapes undergoing véraison A winemaking cooperative is an agricultural cooperative which is involved in winemaking, and which in similarity to other cooperatives is owned by its members.[1] The members in a winemaking cooperative are usu … Wikipedia
Homeowner association — Picture of a condo building undergoing periodic maintenance in Japan. For a discussion of nonprofit, voluntary neighborhood advocacy groups, see neighborhood association. A homeowner association is a corporation formed by a real estate developer… … Wikipedia
Homeowners' association — A homeowners association (abbrev. HOA) may be:* A legal entity created by a real estate developer for the purpose of developing, managing and selling a community of homes. It is given the authority to enforce the covenants, conditions, and… … Wikipedia
Danish cooperative movement — The Danish cooperative movement (Danish: Andelsbevægelsen) was a means of economical organization under leadership of consumer or producer controlled corporations, where each individual member owned a part of the corporation. The type of… … Wikipedia
Illinois High School Association — infobox Organization name = Illinois High School Association size = 175px msize = 250px abbreviation = IHSA motto = The Future Plays Here formation = 1900 12 27 purpose = Athletic/Educational headquarters = Bloomington, Illinois coord|40.467311|… … Wikipedia
American Medical Association — Infobox Organization name = American Medical Association image border = size = caption = msize = mcaption = motto = Helping Doctors Help Patients Mission Statement= to promote the art and science of medicine and the betterment of public heath… … Wikipedia
